Brand voice for AI: How your brand stays on-brand
Why standard AI replies sound interchangeable: how to combine architecture and a brand voice briefing so your brand sounds the way it should.
Paul LoryFounding Partner and Technical Advisor
Blog
Customer service as it really works in a store.
What we've seen in e-commerce and build into ZYBR every day: customer service, email deliverability, AI and growth, explained in practical terms.
Written by Robin, Sean and Paul from the ZYBR team
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All articles, newest first.
Pick a topic to see only the matching articles.
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Gorgias vs. ZYBR: Which Shopify helpdesk fits which brand?
Gorgias or ZYBR? An honest comparison for Shopify brands: pricing logic, AI depth, EU compliance, setup. And when neither one is the right fit.
Paul LoryFounding Partner and Technical Advisor -
Copycats in e-commerce: A growing risk
Copycats clone stores, SaaS tools and entire business models. Learn how to spot trustworthy providers and why quality wins in the long run.
Robin WehnerCo-founder and Managing Director -
One simple trick to noticeably improve your domain reputation
Why automatic acknowledgment emails affect deliverability and how targeted content, personalization and clean replies strengthen your domain reputation for the long term.
Robin WehnerCo-founder and Managing Director -
Email deliverability 2025: Why messages no longer arrive
In 2025, email deliverability is a core technical topic again. This article explains why Gmail filters more strictly, what being a bulk sender means and how SPF, DKIM and DMARC affect delivery.
Robin WehnerCo-founder and Managing Director -
AI in customer service: efficiency, personalization and limits
AI in customer service boosts efficiency, cuts costs and enables personalized replies. Using real-world examples, this article shows the benefits, the challenges and where it makes sense to draw the line.
Robin WehnerCo-founder and Managing Director -
Why structured customer service is crucial in e-commerce
Organized customer service improves efficiency, customer satisfaction and conversion rate. This article shows why clear processes, prioritization and automation are indispensable in e-commerce.
Sean GaenickeCo-founder and Managing Director -
Facebook Feedback Score: Why it decides your growth
The Facebook Feedback Score affects reach, ad costs and account security. This article explains how the score is calculated, why it's critical and what role customer service plays in it.
Sean GaenickeCo-founder and Managing Director -
Why poor customer service measurably hurts businesses
Poor customer service hits revenue, reviews and payment providers directly. This article shows why service quality is a critical factor for a stable business.
Sean GaenickeCo-founder and Managing Director
10 articles
Who's writing.
Three members of the founding team write about what they build themselves and what they've experienced in e-commerce. More about us on our About us page.
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Co-founder and Managing Director
Robin Wehner
4 articlesSenior Software Engineer
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Co-founder and Managing Director
Sean Gaenicke
3 articlesSenior Software Engineer
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Founding Partner and Technical Advisor
Paul Lory
2 articlesSenior Software Engineer
Questions about the blog.
What we write about, who writes and how to find the articles.
What does the ZYBR blog cover?
Customer service, email deliverability, AI and growth in e-commerce, explained in practical terms. The articles are grouped into four topics: Basics & Background, AI & Automation, Customer Service & Processes and Growth & Retention.
Who writes the articles?
Robin Wehner, Sean Gaenicke and Paul Lory from the ZYBR founding team. They write about what they build themselves and what they've experienced in e-commerce.
How often are new articles published?
New articles appear at the top and every card shows its publication date. So far there are ten articles from 2024 to 2026.
Can I read only articles on one topic?
Yes. Pick a topic above the articles and you'll see only the matching ones.
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